White-collar land stalls quietly appear in big cities in China
“White-collar land stalls” quietly appear in big cities in China
At 7 o’clock in the evening, although the heat is not over, the contemporary business district in northwest Beijing is still crowded.
Zhang Yuan parked his Buick Excelle at a cinema.
After taking out the folding hangers from the trunk and skillfully hanging a large bag of T-shirts and shirts in the back seat of the car, the 27-year-old advertising company employee began another day of work: setting up a stall.
Zhang Yuan, who has been working for more than 4 years, currently has a monthly income of about 6,000 yuan in the company. His stall career began in March this year.
”I thought it was very interesting at the time,” Zhang Yuan said. “When driving past here every day, I saw a lot of people driving cars to set up stalls, and I wanted to try it myself.
From the initial reliance on friends to purchase goods, to ordering on Taobao, and now directly to the wholesale market, Zhang Yuan’s dedication to his sideline business is not worse than the main business.
”But to be honest, I didn’t make much money, it was a picture of joy,” Zhang Yuan said.
He thinks that it can be more interesting to earn money for his car and to communicate with all kinds of people than to go online and drink or sing with friends after work.
On both sides of Zhang Yuan’s booth, a private car stopped along the street.
Jetta, Senna, Passat, and even brightly colored modern sports cars and BMW MINI.
Each car has its own booth next to it, with a wide range of clothing, shoes and hats, accessories, cosmetics, stationery and more.
Almost at the same time, a similar scene was staged along the streets of the bustling Yanshikou business district in central Chengdu, western China.
The 24-year-old Cheng Jia neatly placed stockings, earrings, bracelets, lipstick . on a big red cloth, and then quietly leaned on the wall behind the stall, waiting for buyers.
作为一名公司市场部的员工，程佳每月收入接近3000元，摆地摊对于她来说是一种时尚生活方式 程佳说，她每个月在这里摆摊的时间有大约半个月，I can make about 100 yuan a day.
Not only increase income, but also experience a life experience.
The white-collar stall owners in Yanshikou have attracted widespread attention from the local media, and Chengdu TV recently made a special program about it.
In large cities such as Shanghai, Fuzhou, Qingdao, and Hangzhou, similar “white collar stalls” teams are also growing.
Among them are company employees, school teachers, government staff, and many returnees who are fluent in foreign languages.
Most of these stall owners have a house and a car, which are completely different from the people in the past.
On the Internet, these “white collar stall stalls” are discussing hot spots for stalls, how to purchase goods, how to communicate with customers and sell goods. Some netizens have also launched “sweeping strategies” for such stalls, and others have proposedThe slogan of “starting a business in a stall and enjoying pure joy”.
Netizen “Lin Miao” ‘s “Diary in the Trunk” is one of the hottest posts on the Internet forum.
The diary wrote: Maybe stocks usually earn or lose thousands of yuan while sitting in front of the computer with a single mouse movement;A bowl of lunch is here, and I can really appreciate the taste of life.
A recent survey of 1463 young white-collar workers on a website shows that more than 60% of interviewed white-collar workers will actively seek “sideline jobs” other than work, mainly because of increased income.
The survey shows that young white-collar workers are new to the workplace, their salaries are not high, and they spend a lot of money. If they have the opportunity to develop a “sideline business”, they can still have savings in subsidies. This concept is increasingly accepted by more and more people.
There are 18 more.
3% and 14% are for “experience entrepreneurship” and “try new things.”
Peking University professor Yan Jirong believes that the “white-collar stall” phenomenon can basically be regarded as a kind of leisure lifestyle of the middle class in China. It is exactly the same as the online trading platform “Taobao.com” that is very popular in China today, but only one passThe Internet, one more back to tradition.
”Although for different purposes, some are to subsidize a few households, some are purely for fun, and some are to gain experience in doing business in the future, but in the final analysis, they are still more casual and loose,” Yan Jirong said. “These so-calledThe ‘trunks’ training booth family’s ultimate harvest is happiness and a kind of spiritual satisfaction.
At more than 11 pm, Zhang Yuan started to clean up the stalls and ready for work.
The young couple next to the MINI car bought some fried snails and beer at the nearby snack bar and were eating with great interest.
”We close the booth at 12 o’clock and we can catch the night movie.
“Said the young man.
Zhang Yuan’s performance for the day was 60 yuan and he sold two cultural shirts. “The harvest is not bad,” he said.
“” What should I do if I run into city management?
“The reporter asked.
”It depends on luck,” Zhang Yuan said. “When it is strict, the goods are confiscated directly, but most of the time let us collect them.”Effective management.
An urban management staff member in Beijing’s contemporary business district said that the main method currently adopted is to persuade unlicensed operators to leave.
In some other cities, relevant regulations have been adjusted.According to Liu Jian, director of the Legal Affairs Division of Chengdu Metropolitan Administration, the city is allowed to set up stalls for a specific period of time and in certain areas without affecting traffic and city appearance.
In Guangzhou, the Urban Management Bureau is piloting the establishment of temporary selling points in four districts.
Nanjing also proposed the management regulations of “providing convenience for the masses and allowing all types of stalls to operate at prescribed locations and times without affecting the appearance and transportation of the city”.
Hu Guangwei, a sociologist at the Sichuan Academy of Social Sciences, believes that urban management departments should maintain a tolerant attitude towards emerging issues. Under the circumstances that urban management will not be fundamentally affected, “white collar stalls” are also a way to stimulate consumption and domestic demandhelp.
Professor Yan Jirong suggested that the government should not restrict or interfere too much with this kind of spontaneous social phenomenon that may become a trend and trend.
”Of course if they have disrupted market order, they still have to manage.
“Yan Jirong said,” If we can emulate a foreign “flea” market, a special place will gather the stalls for better management.
“This is what Zhang Yuan expects.” I hope to provide us with a legitimate business space for these ‘flea’ as soon as possible.